

W.H.Y. Spring/Summer 2025 draws inspiration from the Yi people, blending their traditional silhouettes and layering techniques with contemporary Western tailoring.
This collection celebrates cultural heritage while sparking dialogue about the preservation of fading identities in a modern world.



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WHY crossbody bag in black cotton linen
Regular price ¥18,500 JPYRegular priceUnit price / per -
WHY crossbody bag in brown denim
Regular price ¥18,500 JPYRegular priceUnit price / per -
WHY crossbody bag in navy cotton linen
Regular price ¥18,500 JPYRegular priceUnit price / per -
WHY crossbody bag in blue denim
Regular price ¥18,500 JPYRegular priceUnit price / per -
Hand pleated Guàn tóu yī in purple check cotton
Regular price ¥52,500 JPYRegular priceUnit price / per -
Cross button up shirt in brown
Regular price ¥24,200 JPYRegular priceUnit price / per -
Flip flap jeans in blue
Regular price ¥26,100 JPYRegular priceUnit price / per -
Flip flap jeans in brown
Regular price ¥26,100 JPYRegular priceUnit price / per -
Nina floral lace mesh top in vermilion
Regular price ¥16,300 JPYRegular priceUnit price / per¥20,400 JPYSale price ¥16,300 JPYSale -
Cross drapery top in black knit
Regular price ¥30,100 JPYRegular priceUnit price / per¥43,000 JPYSale price ¥30,100 JPYSale -
Kung fu 2 way pants in navy suiting
Regular price ¥21,000 JPYRegular priceUnit price / per¥28,000 JPYSale price ¥21,000 JPYSale -
Kung fu 3 way pants in black suiting
Regular price ¥23,900 JPYRegular priceUnit price / per¥29,800 JPYSale price ¥23,900 JPYSale -
Double layer blazer in black
Regular price ¥38,100 JPYRegular priceUnit price / per¥54,400 JPYSale price ¥38,100 JPYSale -
Easy jacket in brown floral
Regular price ¥23,500 JPYRegular priceUnit price / per¥33,600 JPYSale price ¥23,500 JPYSale -
Asymmetric Devoré Velvet Lace Top in black
Regular price ¥16,900 JPYRegular priceUnit price / per¥24,200 JPYSale price ¥16,900 JPYSale -
WHY A3 laptop /document tote in furniture cotton velvet
Regular price ¥14,800 JPYRegular priceUnit price / per