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✴︎ Introducing Our Studio Try-On Appointment
A personal fitting experience, now available by appointment.
W.H.Y. Spring/Summer 2025 draws inspiration from the Yi people, blending their traditional silhouettes and layering techniques with contemporary Western tailoring.
This collection celebrates cultural heritage while sparking dialogue about the preservation of fading identities in a modern world.
Shop Our Bestsellers
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WHY flower bag in blue denim
Regular price ¥14,100 JPYRegular priceUnit price / perSale price ¥14,100 JPY -
WHY flower bag in brown denim
Regular price ¥14,100 JPYRegular priceUnit price / perSale price ¥14,100 JPY -
WHY crossbody bag in black cotton linen
Regular price ¥20,400 JPYRegular priceUnit price / perSale price ¥20,400 JPY -
WHY crossbody bag in navy cotton linen
Regular price ¥20,400 JPYRegular priceUnit price / perSale price ¥20,400 JPY -
Cross button up shirt in brown satin
Regular price ¥26,600 JPYRegular priceUnit price / perSale price ¥26,600 JPY -
Cross sleeveless 2 ways tee in brown jersey
Regular price ¥18,300 JPYRegular priceUnit price / perSale price ¥18,300 JPY -
Cross sleeveless 2 ways tee in baby yellow
Regular price ¥18,300 JPYRegular priceUnit price / perSale price ¥18,300 JPY -
Flip flap jeans in brown
Regular price ¥28,700 JPYRegular priceUnit price / perSale price ¥28,700 JPY -
WHY A3 laptop /document tote in furniture cotton velvet (LAST ONE)
Regular price ¥12,500 JPYRegular priceUnit price / perSale price ¥12,500 JPY -
Fold 2 way tube top / skirt in vintage kimono fabric (one of a kind)
Regular price ¥39,000 JPYRegular priceUnit price / per¥53,500 JPYSale price ¥39,000 JPYSold out -
Kimono robe in grey striped woolen
Regular price ¥30,700 JPYRegular priceUnit price / per¥53,500 JPYSale price ¥30,700 JPYSale -
Double layer blazer in black
Regular price ¥37,000 JPYRegular priceUnit price / per¥59,800 JPYSale price ¥37,000 JPYSale -
Kung fu 3 way pants in black suiting
Regular price ¥24,500 JPYRegular priceUnit price / per¥32,800 JPYSale price ¥24,500 JPYSale -
Easy jacket in brown floral
Regular price ¥26,600 JPYRegular priceUnit price / per¥37,000 JPYSale price ¥26,600 JPYSale -
Nina floral lace mesh top in vermilion
Regular price ¥14,100 JPYRegular priceUnit price / per¥22,400 JPYSale price ¥14,100 JPYSale -
Kung fu 2 way pants in navy suiting (LAST ONE)
Regular price ¥22,400 JPYRegular priceUnit price / per¥30,700 JPYSale price ¥22,400 JPYSale















