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✴︎ Introducing Our Studio Try-On Appointment
A personal fitting experience, now available by appointment.
W.H.Y. Spring/Summer 2025 draws inspiration from the Yi people, blending their traditional silhouettes and layering techniques with contemporary Western tailoring.
This collection celebrates cultural heritage while sparking dialogue about the preservation of fading identities in a modern world.
Shop Our Bestsellers
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WHY flower bag in blue denim
Regular price ¥13,700 JPYRegular priceUnit price / perSale price ¥13,700 JPY -
WHY flower bag in brown denim
Regular price ¥13,700 JPYRegular priceUnit price / perSale price ¥13,700 JPY -
WHY crossbody bag in black cotton linen
Regular price ¥19,700 JPYRegular priceUnit price / perSale price ¥19,700 JPY -
WHY crossbody bag in brown denim
Regular price ¥19,700 JPYRegular priceUnit price / perSale price ¥19,700 JPY -
WHY crossbody bag in navy cotton linen
Regular price ¥19,700 JPYRegular priceUnit price / perSale price ¥19,700 JPY -
WHY crossbody bag in blue denim
Regular price ¥19,700 JPYRegular priceUnit price / perSale price ¥19,700 JPY -
Hand pleated Guàn tóu yī in purple check cotton
Regular price ¥55,800 JPYRegular priceUnit price / perSale price ¥55,800 JPY -
Cross button up shirt in brown satin
Regular price ¥25,700 JPYRegular priceUnit price / perSale price ¥25,700 JPY -
Flip flap jeans in blue
Regular price ¥27,700 JPYRegular priceUnit price / perSale price ¥27,700 JPY -
Flip flap jeans in brown
Regular price ¥27,700 JPYRegular priceUnit price / perSale price ¥27,700 JPY -
WHY A3 laptop /document tote in furniture cotton velvet
Regular price ¥15,700 JPYRegular priceUnit price / perSale price ¥15,700 JPY -
Cross drapery top in coral cotton silk checked
Regular price ¥24,600 JPYRegular priceUnit price / per¥37,800 JPYSale price ¥24,600 JPYSale -
Cross drapery top in red cotton silk striped
Regular price ¥24,600 JPYRegular priceUnit price / per¥37,800 JPYSale price ¥24,600 JPYSale -
Nina floral lace mesh top in vermilion
Regular price ¥15,200 JPYRegular priceUnit price / per¥21,700 JPYSale price ¥15,200 JPYSale -
Kung fu 2 way pants in navy suiting
Regular price ¥23,800 JPYRegular priceUnit price / per¥29,700 JPYSale price ¥23,800 JPYSale -
Kung fu 3 way pants in black suiting
Regular price ¥25,400 JPYRegular priceUnit price / per¥31,800 JPYSale price ¥25,400 JPYSale














