

W.H.Y. Spring/Summer 2025 draws inspiration from the Yi people, blending their traditional silhouettes and layering techniques with contemporary Western tailoring.
This collection celebrates cultural heritage while sparking dialogue about the preservation of fading identities in a modern world.



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WHY flower bag in blue denim
Regular price ¥14,900 JPYRegular priceUnit price / per -
WHY flower bag in brown denim
Regular price ¥14,900 JPYRegular priceUnit price / per -
WHY crossbody bag in black cotton linen
Regular price ¥18,700 JPYRegular priceUnit price / per -
WHY crossbody bag in brown denim
Regular price ¥18,700 JPYRegular priceUnit price / per -
WHY crossbody bag in navy cotton linen
Regular price ¥18,700 JPYRegular priceUnit price / per -
WHY crossbody bag in blue denim
Regular price ¥18,700 JPYRegular priceUnit price / per -
Hand pleated Guàn tóu yī in purple check cotton
Regular price ¥52,900 JPYRegular priceUnit price / per -
Cross button up shirt in brown satin
Regular price ¥24,400 JPYRegular priceUnit price / per -
Flip flap jeans in blue
Regular price ¥26,300 JPYRegular priceUnit price / per -
Flip flap jeans in brown
Regular price ¥26,300 JPYRegular priceUnit price / per -
WHY A3 laptop /document tote in furniture cotton velvet
Regular price ¥14,900 JPYRegular priceUnit price / per -
Cross drapery top in coral cotton silk checked
Regular price ¥25,100 JPYRegular priceUnit price / per¥35,800 JPYSale price ¥25,100 JPYSale -
Cross drapery top in red cotton silk striped
Regular price ¥25,100 JPYRegular priceUnit price / per¥35,800 JPYSale price ¥25,100 JPYSale -
Nina floral lace mesh top in vermilion
Regular price ¥16,500 JPYRegular priceUnit price / per¥20,600 JPYSale price ¥16,500 JPYSale -
Cross drapery top in black knit
Regular price ¥30,400 JPYRegular priceUnit price / per¥43,400 JPYSale price ¥30,400 JPYSale -
Kung fu 2 way pants in navy suiting
Regular price ¥21,200 JPYRegular priceUnit price / per¥28,200 JPYSale price ¥21,200 JPYSale