About WHY

We define WHY as a high fashion lifestyle brand rather than a designer label only.

Every collection was inspired from history / modern / craftsmanship elements, and we transform the ideas into a “Modern Classic” style, to renew vintage elements and refine modern silhouette with elegant touch and genderless cutting.

我們將 WHY 示為高級時尚生活品牌,而不僅是設計師品牌。

每個系列都從歷史/現代/工藝元素中汲取靈感,我們將這些想法轉化為“現代經典”風格,以優雅的觸感和無性別的剪裁來重塑復古元素並改善現代廓形。