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✴︎ Introducing Our Studio Try-On Appointment
A personal fitting experience, now available by appointment.
W.H.Y. Spring/Summer 2025 draws inspiration from the Yi people, blending their traditional silhouettes and layering techniques with contemporary Western tailoring.
This collection celebrates cultural heritage while sparking dialogue about the preservation of fading identities in a modern world.
Shop Our Bestsellers
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WHY flower bag in blue denim
Regular price HK$680.00Regular priceUnit price / perSale price HK$680.00 -
WHY flower bag in brown denim
Regular price HK$680.00Regular priceUnit price / perSale price HK$680.00 -
WHY crossbody bag in black cotton linen
Regular price HK$980.00Regular priceUnit price / perSale price HK$980.00 -
WHY crossbody bag in navy cotton linen
Regular price HK$980.00Regular priceUnit price / perSale price HK$980.00 -
Cross button up shirt in brown satin
Regular price HK$1,280.00Regular priceUnit price / perSale price HK$1,280.00 -
Cross sleeveless 2 ways tee in brown jersey
Regular price HK$880.00Regular priceUnit price / perSale price HK$880.00 -
Cross sleeveless 2 ways tee in baby yellow
Regular price HK$880.00Regular priceUnit price / perSale price HK$880.00 -
Flip flap jeans in brown
Regular price HK$1,380.00Regular priceUnit price / perSale price HK$1,380.00 -
WHY A3 laptop /document tote in furniture cotton velvet (LAST ONE)
Regular price HK$600.00Regular priceUnit price / perSale price HK$600.00 -
Fold 2 way tube top / skirt in vintage kimono fabric (one of a kind)
Regular price HK$1,880.00Regular priceUnit price / perHK$2,580.00Sale price HK$1,880.00Sale -
Kimono robe in grey striped woolen
Regular price HK$1,480.00Regular priceUnit price / perHK$2,580.00Sale price HK$1,480.00Sale -
Double layer blazer in black
Regular price HK$1,780.00Regular priceUnit price / perHK$2,880.00Sale price HK$1,780.00Sale -
Kung fu 3 way pants in black suiting (LAST ONE)
Regular price HK$1,180.00Regular priceUnit price / perHK$1,580.00Sale price HK$1,180.00Sale -
Easy jacket in brown floral
Regular price HK$1,180.00Regular priceUnit price / perHK$1,780.00Sale price HK$1,180.00Sale -
Nina floral lace mesh top in vermilion
Regular price HK$680.00Regular priceUnit price / perHK$1,080.00Sale price HK$680.00Sale -
Kung fu 2 way pants in navy suiting (LAST ONE)
Regular price HK$1,080.00Regular priceUnit price / perHK$1,480.00Sale price HK$1,080.00Sale















